Friday, March 30, 2012

What a Ride

                I feel like this last month has flown by. So many things have been happening, it's hard to remember to slow down sometimes. This last month has been such a whirlwind of events. From NSAC, school, extra-curricular activities to my internship with the Bulls ending, it has been a ride.
                I have also learned a lot about myself and other people in the last month. I have learned that being tough isn't just on the outside and that your choices do affect your life in some big ways. I have some things to look forward to in this next month or two and I couldn't be more excited.
            NSAC otherwise known as National Student Advertising Competition, is just around the corner. I have been dreaming of this day since I started my first advertising class, a year and a half ago. I remember seeing last years team perform and I wanted to be one of them.
           For NSAC, you are presented with a client, this years client was Nissan. You essentially, make a multi-platform campaign including print, TV, radio, Public Relations and media. There are three teams: Creative, Public Relations, and media that made up our campaign as well as the research class. Most of the team has been researching since last semester and this semester we started the actual campaign. I was part of the creative team which was responsible for "The Big Idea" which fuels the campaign ( no pun intended). I can't reveal much but we are all really excited. I have never seen a group of 14 students work so hard, sometimes until 4 or 5 in the morning. A huge shout out to our professors who have sat with us through it all.
           We just received our final plans book today, which I had a big part in helping design, a long with a few other students who designed and a few who did copy writing. It was such a huge hurdle in the race for us to finish that book. We are now working on the presentation. 5 students out of the 14 in the class get chosen. I am so grateful to be one of them. In the next two days alone, we have a script to memorize and production to finish.
          All of these experiences are leading us to the next step in our professional lives. Within the next two months, we will have completed a full advertising campaign, finished one of the toughest semesters and hopefully feel a sense of great accomplishment.
          Not to mention, ACL recovery is coming a long slowly but surely. I am waiting for the day I am allowed back on the soccer field. Recovering this time around is a ton harder because of the extent of the injury. As for now, I am focusing on rehab, NSAC, school and finishing out this semester.
         I am looking forward to moving onto a new job or jobs( because we all know one is too little for me). Oh and fun tip of the day: I finally moved up in the world, I got an Iphone. That is all.

These are last years team awards. They received first runner up for their JCPenny campaign. Hope to follow in their footsteps.